Health Systems, Government Solutions, and Triose healthcare logistics.

• Portfolio strategy. Own positioning, messaging, and go-to-market across three healthcare businesses serving health system, provider, and pharmacy operations buyers. Led FY26 marketing planning for the portfolio.
• Platform launch and adoption. Led Cencora Connect’s value proposition, phased rollout, and activation plan. By July 2026, the platform had reached 34,779 total users and 7,735 logged-in users, exceeding its engagement target.
• Marketplace and integration launches. Launched Cencora Marketplace in March 2026, covering LinkedIn, email templates, and in-app guidance requirements. Lead marketing for the Epic Pharmacy-to-Patient integration, including FAQs, sales materials, campaigns, landing page strategy, and user group assets.
• Customer evidence. Built a proof and case study program across nine health system accounts. The INTEGRIS case documented $111,545 in annualized savings with no impact to patient care and became an ROI template for other business units.
• Event marketing. Own booth messaging, collateral, pre-event campaigns, and session and speaker materials for conferences including ASHP, Vizient, Premier, and HCP Supply Chain.
• Sales enablement. Built portfolio collateral for Cencora Connect, Cart Optimization, and clinical workflow technology, plus the Parity Hub go-to-market package and Cencora Benefit eServices positioning.
• Lifecycle and measurement. Defined adoption benchmarks before launch, ran migration communications into Cencora Connect, and directed Triose website modernization, SEO planning, nurture strategy, and thought leadership.
• Cross-functional leadership. Facilitate buyer persona workshops, competitive analysis, and launch readiness across sales, product, digital, creative, and support. Lead the product marketing Community of Practice knowledge-sharing workstream.

Vertical marketing for B2B mental healthcare audiences.

• Built marketing plans for multiple B2B verticals, with distinct value propositions and positioning grounded in market research and competitive analysis.
• Worked with sales, product, and customer success to launch vertical-specific campaigns.
• Created a messaging framework for quarterly campaigns so teams could communicate a consistent story to each audience.

Machine learning products for manufacturing and industrial operations.

• Translated model-driven capabilities into practical outcomes for nontechnical operations buyers.
• Launched a competitive intelligence program using Kompyte monitoring and Guidepoint expert interviews. The resulting positioning changes improved win rate and contributed to a 20% increase in monthly recurring revenue.
• Ran go-to-market strategy for new launches, contributing to a 10-point increase in net promoter score, and created pitch decks, videos, and collateral used in active sales opportunities.

Client engagements included Stack Overflow, LinkedIn, Cameo, Innovasea, and ThoughtRiver.

• Owned engagements from scoping and research through recommendations to marketing and product leaders.
• Developed a messaging framework from customer interviews and product analytics. The work identified priority feature gaps and helped lift customer retention by 15% in a client engagement.
• Built a competitive intelligence hub with battle cards and curated industry news, and delivered go-to-market plans on short timelines that led to renewals and follow-on work.

• Produced market trend reports that informed the product roadmap and identified new B2B segments.
• Developed value propositions and buyer personas used in sales conversations and campaign targeting.

• Created a clinical evidence library of white papers and case studies covering care process management, sepsis, infection surveillance, and heart failure readmission.
• Used market and competitor analysis to identify new use cases and expand the product’s value proposition.
• Rewrote website copy and refreshed the visual identity, increasing web traffic 25% within two weeks.

• Researched hospital decision-making to identify clinical and administrative buyers for a patient handoff platform used by Children’s Hospital of Orange County.
• Developed messaging for priority personas, increasing qualified leads by 15%.