MISSION: Improve the HEalth and Happiness of the world.

Summer 2024

Research & investigate industry trends to inform product positioning, marketing, and sales strategies.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Created tailored marketing plans for diverse B2B verticals

• Conducted in-depth market research and competitive analysis for targeted verticals, enabling the development of unique value propositions and positioning strategies

• Collaborated with sales, product development, and customer success teams to create and launch vertical-specific marketing campaigns

• Created a messaging framework for quarterly campaigns, boosting brand consistency and customer engagement.

2018-2019

Research & investigate industry trends to inform product positioning, marketing, and sales strategies.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Conducted detailed market research analysis, producing key trend reports that informed product roadmap strategy and identified lucrative B2B markets, driving substantial business growth.

• Crafted compelling value propositions and detailed buyer personas, directly boosting sales figures and customer retention rates through targeted marketing strategies.

• Developed an in-depth competitive matrix, enabling a strategic assessment of market rivals’ strengths and vulnerabilities, enhancing our positioning and market dominance.

Thoughts on my work

Mission: Building a world where the combined work of people and machines makes life better in every way

Built and executed go-to-market strategies, developed a competitive intelligence program, created collateral, and built relationships with key stakeholders

RESPONSIBILITIES

• Launched and spearheaded a robust competitive intelligence program using Kompyte for dynamic market analysis and Guidepoint for expert insights, driving strategic positioning that significantly boosted our win rate and increased Monthly Recurring Revenue (MRR) by 20%.

• Spearheaded the development and execution of GTM strategies for new product launches, achieving a 10% increase in NPS satisfaction scores.

• Produced diverse marketing collateral, including pitch decks and videos, significantly enhancing sales performance and elevating customer product satisfaction.

• Directed a cross-functional team across product, engineering, and design, integrating marketing strategies with product development through the strategic use of Miro for collaborative brainstorming and Asana for project management. Enhanced communication and alignment were showcased through impactful presentations, significantly improving user engagement and retention metrics.

Thoughts on My Work

Mission: Fluvio helps software and technology businesses scale product marketing operations and deliver sustainable growth

Provided consulting services to help software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact marketing campaigns through proven product marketing techniques.

RESPONSIBILITIES

Led multiple client engagements building cross-functional relationships across various industries with key stakeholders.

• Spearheaded diverse client projects across Stack Overflow, LinkedIn, and others, forging strategic cross-functional partnerships and driving stakeholder alignment to exceed project objectives.

• Directed rapid-cycle projects to high standards, securing client renewals and catalyzing revenue growth through exceptional project management and delivery.

• Crafted and rolled out comprehensive GTM strategies for new product launches, ensuring cross-departmental collaboration for streamlined execution and enhanced market entry.

• Utilized Miro to visually map and refine product hierarchies and naming systems, designing an intuitive framework that significantly simplified the product portfolio's comprehension and enhanced interactions between customers and products.

• Performed in-depth market and competitive analyses, generating actionable insights for positioning strategies that distinctly differentiated client offerings.

• Produced and disseminated compelling sales materials (pitch decks, videos, guides), boosting sales team efficacy and enhancing product comprehension among target audiences.

• Leveraged in-depth customer interviews and analytics tools to devise a targeted messaging framework, leading to the identification of critical feature enhancements and a 15% uplift in customer retention.

HIGHLIGHTS

Client Interview: Stack Overflow — Fluvio (fluviomarketing.com)

Crafting a Compelling Product Story — Fluvio (fluviomarketing.com)

Who I’ve Worked with

MISSION: building a world where software helps to make Patient care safer.

Research & investigate hospital hierarchy to identify decision-makers. Understand how and what effect we can have to improve clinical efficiency.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Pioneered the development of targeted product messaging and narratives tailored to key buyer personas, boosting qualified lead generation by 15%.

• Elevated lead generation by 40% through strategic prospecting, sending 500 emails and making 250 calls weekly to potential clients.

• Optimized campaign and lead management by orchestrating activities within Salesforce, enhancing operational efficiency and tracking.

• Collaborated with design and product teams to translate user research insights into compelling value propositions, fueling sales and bolstering engagement during feature launches.

• Fostered cross-functional partnerships with design and product teams, utilizing user research to craft value propositions that significantly increased sales and customer engagement.

MISSION: a new software system, that will revolutionize hospital analytics and address shortcomings in the market to Make care safer.

My goal was to redesign the website and begin implementing and designing initial Marketing Campaigns and materials.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Identified new use cases for the Shepard Health software in reducing diagnosis time for conditions such as Hepatitis C.

• Overhauled the website with compelling copy, a refreshed logo, and vibrant graphics, elevating user experience and surging web traffic by 25% within just two weeks.

• Crafted persuasive pitch decks, in-depth case studies, and authoritative white papers, significantly boosting client acquisition rates.

• Collaborated closely with the product team, leveraging customer feedback to refine product messaging, aligning more closely with user needs and expectations.

PROJECTS I'M PROUD OF:

About Us

The objective of Digital Health Informer is to create a source of information about the Digital Health & Technology landscape.

We will provide information in various forms of content including: articles, videos, images, graphics, lists, and more.

Digital Health Informer will analyze medical technology and innovative companies in regards to, but not limited to, their mission, products, workplaces, progress, and team.

Vision: We believe that neurotechnology can have a big say in improving how we live.

My goal was to proactively find new marketing and business development channels to facilitate revenue growth as well as brand awareness and measure viability against KPIs.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Pioneered TruBrain's inaugural YouTube AdWords campaign, successfully launching a new product and achieving over 8,000 views, significantly boosting online visibility.

• Engineered and deployed optimized landing pages for new coffee products, harmonizing with AdWords strategy to elevate conversion rates by 30%, showcasing effective digital marketing alignment.

• Orchestrated comprehensive automated email campaigns from inception to execution, enhancing view rates by 36% through meticulous testing, deployment, and analytics-driven refinements

PROJECTS I'M PROUD OF

Thoughts on my work

Mission: Provide clinical skills instruction to children with Autism and related developmental disabilities in the home, community, and school settings. So that they can communicate, interact and live happier and healthier lives.

Collect data on programs, assist with parent training, and assist the Clinical Supervisor with clinical assessments as needed.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Leveraged strong communication and empathy skills to coach and assess developmental progress in children, paralleling the ability to understand and engage diverse customer needs in product marketing. Demonstrated data-driven decision-making by documenting progress and training staff in case management and analysis, mirroring the analytical approach required for market research and product development strategies

Facilitate system setup for Blizzard Entertainment gaming convention as well as tear-down. 

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Managed teams of 2 - 3 temp hires and was responsible for network setup and teardown of BlizzCon event.

• Provided training, sourcing and in depth knowledge of software and it’s basics to guide workers.

• Collaborated with direct manager to design, deliver and evaluate the success of both the systems and software.

• Reinforced the value and dependability of content, and delivery methods for assigned technical training.

“There is one way to learn, it's through action. Everything you need to know you have learned through your journey. You need to learn only one thing more.”

— Paulo Coelho, The Alchemist

Why History?

RESEARCH

It taught me the ability to execute the type of meticulous analysis that product and user research requires. I implement my history research methodology to everything I do. It allows me to gain a profound understanding of a situation as a whole, distinguish aspects of fundamental importance, and classify areas that require the most attention.

WRITING & COMMUNICATION

Those endless research hours were followed by countless hours of writing, re-writing, proofreading, and editing papers. As a result, I obtained robust writing and storytelling skills.  All this practice also expanded my ability to speed-read and write quality papers in short time. And as any great entrepreneur knows, the tech landscape is always changing. So, having the ability to process information and be able to create content quickly is a must.

A BIG PICTURE UNDERSTANDING

I learned that knowing why something happened, and understanding what it means is extremely important.  And that’s one of the crucial aspects of building a strategy. It's one thing to know what results are producing.  It's altogether a different thing to know why your strategies are producing those results and understanding what they mean for your product strategy overall.