Why is healthcare innovation so important to me? 

Having had three open heart surgeries along with a stroke at the age of four, a cousin born with a heart condition and a mother with schizophrenia, I am mindful as to just how fragile life can be. For that reason, I am passionate about helping people improve both their physical and mental health!

Through my personal experience, I have seen first hand the lack of tech innovation in healthcare as well as understanding about mental well-being. I have been extremely fortunate to have amazing support and some of the best doctors in the world. I am a living embodiment of what healthcare innovation can accomplish and I know there are many people looking to push the boundaries of what we can accomplish.  So, I am looking to join a team just as passionate to make the world a healthier place by using technology so that moving forward my cousin and people like my mother have the best healthcare possible. 

I would love to discuss opportunities in this field with you. I am ambitious and resourceful with an extreme hunger to do well. Let's get in touch and work together.

Still not convinced? Here is the journey of my past experience.

Research & investigate hospital hierarchy to identify decision makers. Understand how and what effect we can have to improve clinical efficiency.

• Navigated complex hospital hierarchies to identify and communicate with key decision makers.

• Formed new relationships with key opinion leaders and stakeholders in key accounts and opportunities.

• Developed business opportunities to drive growth as measured by intelligent research and self-managed outreach via email, phone, and in-person.

• Collaborated with internal team members to develop marketing collateral and share product feedback.

• Coordinated the logistics & marketing for the Institute for Healthcare Improvement & Society of Hospital Medicine conferences.

• Managed, tracked, and reported all activities and results using Salesforce.com.

My goal was to redesign website and begin implementeing and designing initial Marketing Campaigns and materials.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Executed a complete redesign of the website including graphics, logo, and marketing materials.

• Managed the entire content process, from brainstorming and pitching through writing, editing, and producing, and ultimately analyzing marketing campaigns via Google Analytics.

• Researched  and implemented strategies based on current market trends to find influencer sponsors who had a relevant audience base.

PROJECTS I'M PROUD OF

DIGITAL HEALTH INFORMER

About Us

The objective of Digital Health Informer is to create a source of information about the Digital Health & Technology landscape.

We will provide information in various forms of content including: articles, videos, images, graphics, lists, and more.

Digital Health Informer will analyze medical technology and innovative companies in regards to, but not limited to, their mission, products, workplaces, progress, and team.

My goal was to proactively find new marketing and business development channels to facilitate revenue growth as well as brand awareness and measure viability against KPIs.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Worked directly with CEO, Growth lead, and Operations team to create new marketing content.

• Managed four external and internal creatives to coordinate asset creation generating over 8,000 views.

• Tested and analyzed  of first YouTube AdWord campaigns via Mixpanel and Google Analytics.

• Generated both warm and cold leads for affiliate marketing opportunities.

• Improved email view rate by 36% to drive affiliate outreach.

• Coordinated social media, events & promotion efforts with external social and creative teams.

• Organized results and analysis on email campaign performance, effectiveness, and customer engagement.

• Managed automated email campaigns, including setup, testing, deployment, and reporting.

PROJECTS I'M PROUD OF

Thoughts on my work

Research cost-effective ways to create scale-able marketing strategies for generating brand awareness for our target demographic.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Generated and adapted new ideas in order to develop overall marketing strategy to aid business development and analysis that was used to compile and organized reports on marketing strategy.

• Coordinated new marketing methods including direct mail, print ads, networking, and social media.

• Identified and implemented search engine optimization strategies such as blogging, keywords and social media.

• Researched and identified all local influence centers, such as newspapers, to determine referral sources.

Provide clinical skills instruction and behavior reduction protocols based upon the principles of Applied Behavior Analysis to children with Autism and related developmental disabilities in the home, community, and school settings. Collect data on programs, assist with parent training, and assist the Clinical Supervisor with clinical assessments as needed.  Additionally, I was responsible for training new therapists and having them shadow my cases.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Day-to-day teaching and tactical analysis related to development of social, speech, motor and communication skills.

• Answered inquiries and demands from management and third parties on highly delicate cases and patients.

• Created new programs and tracked data on patient’s improvement with self-destructive behaviors.

• Communicated strategy and goals to help patients understand why and how plans will be executed.

• Compared and compiled reports for the development of case-by-case strategy based on clinical data.

• Conducted in session behavioral therapist training for new employees.

Facilitate system setup for Blizzard Entertainment gaming convention as well as tear-down. 

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Managed teams of 2 - 3 temp hires and was responsible for network setup and teardown of BlizzCon event.

• Provided training, sourcing and in depth knowledge of software and it’s basics to guide workers.

• Collaborated with direct manager to design, deliver and evaluate the success of both the systems and software.

• Reinforced the value and dependability of content, and delivery methods for assigned technical training.

Why History?

RESEARCH

It taught me the ability to execute the type of meticulous analysis that full-scale marketing requires. I implement my history research methodology to everything I do in marketing. It allows me to gain a profound understanding of a situation as a whole, distinguish aspects of fundamental importance, and classify areas that require the most attention.

WRITING & COMMUNICATION

Those endless research hours were followed by countless hours of writing, re-writing, proofreading, and editing papers. As a result, I obtained robust writing and storytelling skills.  All this practice also expanded my ability to speed-read and write quality papers in short time. And as any great marketer knows, the social media landscape is always changing. So, having the ability to process information and be able to create content quickly is a must.

A BIG PICTURE UNDERSTANDING

I learned that knowing why something happened, and understanding what it means is extremely important.  And that’s one of the crucial aspects of marketing. It's one thing to know what results your marketing campaign is producing.  It's altogether a different thing to know why your strategies are producing those results and understanding what they mean for your marketing strategy overall.