Why is healthcare innovation so important to me? 

As some who has a mother with schizophrenia, a cousin born with a heart condition and having had three open heart surgeries along with a stroke at the age of four myself. I understand how important getting great healthcare can be.

Through my personal experience, I have seen first hand the lack of tech innovation in healthcare as well as understanding about mental well-being. I’ve been extremely fortunate to have amazing support and some of the best doctors in the world. I’m a living embodiment of what healthcare innovation can accomplish and know there are many people looking to push the boundaries of how we care for people. 

I'm looking to help make the world a healthier and happier place.  So, that moving forward my cousin and people like my mother have the best healthcare possible. Simply put, my dream is to help people.

If you're working on interesting healthcare innovation's, I’d love to chat! I can assure you that, I’m ambitious, resourceful and relentlessly persistent with an extreme hunger to do well. Let's get in touch and work together. If you don’t know, now you know!

MISSION: building a world where software helps to make care safer.

Research & investigate hospital hierarchy to identify decision makers. Understand how and what effect we can have to improve clinical efficiency.

• Generated business opportunities to drive growth through research and outreach via email, phone, and in-person.

• Collaborated with a team of engineers, designers,,marketing, and the CEO to execute on product road map to drive growth.

• Managed, tracked, and reported all campaign activities and results using Salesforce.com.

• Developed product messaging and brand narratives by researching competitors to better understand challenges.

• Leveraged Asana and Confluence to set clear and measurable objectives and deploy team resources appropriately.

• Worked with Designers & Engineers to conduct QA testing on new product features and updates.

• Conducted User feedback sessions at client sites like Children’s Hospital of Orange County.

MISSION: a new software system, that will revolutionize hospital analytics and address shortcomings in the market to Make care safer.

My goal was to redesign the website and begin implementing and designing initial Marketing Campaigns and materials.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Executed a complete redesign of the website including graphics, logo, marketing materials and case studies.

• Managed the entire content process, from brainstorming and pitching through writing, editing, and producing, and ultimately analyzing marketing campaigns via Google Analytics.

• Researched  and implemented strategies based on current market trends to find influencer sponsors who had a relevant audience base.

• Create pitch deck and Marketing collateral to win customers.

PROJECTS I'M PROUD OF:

DIGITAL HEALTH INFORMER

About Us

The objective of Digital Health Informer is to create a source of information about the Digital Health & Technology landscape.

We will provide information in various forms of content including: articles, videos, images, graphics, lists, and more.

Digital Health Informer will analyze medical technology and innovative companies in regards to, but not limited to, their mission, products, workplaces, progress, and team.

My goal was to proactively find new marketing and business development channels to facilitate revenue growth as well as brand awareness and measure viability against KPIs.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Worked directly with CEO, Growth lead, and Operations team to create new marketing content to lead new product launch initiatives.

• Managed four external and internal creatives to coordinate asset creation generating over 8,000 views.

• Tested and analyzed  of first YouTube AdWord campaigns via Mixpanel and Google Analytics.

• Generated both warm and cold leads for affiliate marketing opportunities.

• Improved email view rate by 36% to drive affiliate outreach.

• Coordinated social media, events & promotion efforts with external social and creative teams.

• Organized results and analysis on email campaign performance, effectiveness, and customer engagement.

• Managed automated email campaigns, including setup, testing, deployment, and reporting.

PROJECTS I'M PROUD OF

Thoughts on my work

Research cost-effective ways to create scale-able marketing strategies for generating brand awareness for our target demographic.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Generated and adapted new ideas in order to develop overall marketing strategy to aid business development and analysis that was used to compile and organized reports on marketing strategy.

• Coordinated new marketing methods including direct mail, print ads, networking, and social media.

• Identified and implemented search engine optimization strategies such as blogging, keywords and social media.

• Researched and identified all local influence centers, such as newspapers, to determine referral sources.

Mission: Provide clinical skills instruction to children with Autism and related developmental disabilities in the home, community, and school settings. So that they can communicate, interact and live happier and healthier lives.

Collect data on programs, assist with parent training, and assist the Clinical Supervisor with clinical assessments as needed.  Additionally, I was responsible for training new therapists and having them shadow my cases.

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Day-to-day teaching and tactical analysis related to development of social, speech, motor and communication skills.

• Answered inquiries and demands from management and third parties on highly delicate cases and patients.

• Created new programs and tracked data on patient’s improvement with self-destructive behaviors.

• Communicated strategy and goals to help patients understand why and how plans will be executed.

• Compared and compiled reports for the development of case-by-case strategy based on clinical data.

• Conducted in session behavioral therapist training for new employees.

Facilitate system setup for Blizzard Entertainment gaming convention as well as tear-down. 

RESPONSIBILITIES & ACCOMPLISHMENTS 

• Managed teams of 2 - 3 temp hires and was responsible for network setup and teardown of BlizzCon event.

• Provided training, sourcing and in depth knowledge of software and it’s basics to guide workers.

• Collaborated with direct manager to design, deliver and evaluate the success of both the systems and software.

• Reinforced the value and dependability of content, and delivery methods for assigned technical training.

Why History?

RESEARCH

It taught me the ability to execute the type of meticulous analysis that product and user research requires. I implement my history research methodology to everything I do. It allows me to gain a profound understanding of a situation as a whole, distinguish aspects of fundamental importance, and classify areas that require the most attention.

WRITING & COMMUNICATION

Those endless research hours were followed by countless hours of writing, re-writing, proofreading, and editing papers. As a result, I obtained robust writing and storytelling skills.  All this practice also expanded my ability to speed-read and write quality papers in short time. And as any great entrepreneur knows, the tech landscape is always changing. So, having the ability to process information and be able to create content quickly is a must.

A BIG PICTURE UNDERSTANDING

I learned that knowing why something happened, and understanding what it means is extremely important.  And that’s one of the crucial aspects of building a strategy. It's one thing to know what results are producing.  It's altogether a different thing to know why your strategies are producing those results and understanding what they mean for your product strategy overall.