Work Examples
Here are some examples of my work with various clients from different industries.
Each of these required communicating with key stakeholders to execute effectively.
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Work Examples
Here are some examples of my work with various clients from different industries.
Each of these required communicating with key stakeholders to execute effectively.
Critical competitive intel to better understand how to position our product.
A complete Go-To-Market launch plan with key personas and deliverables from cross-functional partners to ensure a sucessful product launch.
Developed a product hierarchy to help people understand how a product interacts with other products in the portfolio. Establishing and grouping products together to define a specific segment and outcome.
I leveraged, customer interviews, market research and competitive intel to develop a messaging framework to create a simple, cohesive, and compelling story for our product.
A simplified version of a GTM plan to help align key stakeholders.
A breakdown of the sales journey to help map out opportunities for improvement.
In this doc, I share my approach to launching a clinical mental health product as a Product Marketer. I cover the people I would work with, the questions I would ask, and the metrics I would use to measure success.
A head-to-head comparison against a competitor to be used as a leave behind by the sales team. Takedowns are made for each specific competitors and has helped win-deals.
Certifications
Certifications
