My goal was to redesign the website and begin implementing and designing initial Marketing Campaigns and materials.

RESPONSIBILITIES & ACCOMPLISHMENTS

Identified new use cases for the Shepard Health software in reducing diagnosis time for conditions such as Hepatitis C.
Overhauled the website with compelling copy, a refreshed logo, and vibrant graphics, elevating user experience and surging web traffic by 25% within just two weeks.
Crafted persuasive pitch decks, in-depth case studies, and authoritative white papers, significantly boosting client acquisition rates.
Collaborated closely with the product team, leveraging customer feedback to refine product messaging, aligning more closely with user needs and expectations.

PROJECTS I'M PROUD OF:

Shepard Health Logo

FIXXER™ CPM SOFTWARE

Catheter Associated Urinary Tract Infection (CAUTI)

Reduce The Burden Of Central Line Associated Infection (CLABSI) Surveillance

Real-Time Alert For The Identification & Appropriate Treatment For Patients With Sepsis, Severe Sepsis, & Septic Shock (SS/SS)

Utilizing Fixxer™ Real-Time Care Process Management (CPM) Software To Reduce Heart-Failure (HF) Readmission

Product Marketing Consultant