MISSION: Improve the HEalth and Happiness of the world.


Research & investigate industry trends to inform product positioning, marketing, and sales strategies.

RESPONSIBILITIES & ACCOMPLISHMENTS 

  • Conducted detailed market research analysis, producing key trend reports that informed product roadmap strategy and identified lucrative B2B markets, driving substantial business growth.

  • Crafted compelling value propositions and detailed buyer personas, directly boosting sales figures and customer retention rates through targeted marketing strategies.

  • Developed an in-depth competitive matrix, enabling a strategic assessment of market rivals’ strengths and vulnerabilities, enhancing our positioning and market dominance.

 

Thoughts on my work

I had the pleasure of managing Dhiren at Headspace. He is truly a proactive self-starter who is passionate about his work. Dhiren was quickly able to create helpful tools for our Sales and Marketing teams, including expanding our competitive knowledge and creating industry guides. He is a quick study and always eager to help. On top of that, Dhiren’s positive spirit made him a joy to work with. I hope to work with him again! 
— Director of Product Marketing | Julia Guyadeen
 
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